What are the striking benefits, as mentioned in the study for marketing these products to consumers?

Read the Medi-Cult Case Study located in the Reading Assignment section. Medi-Cult, a biotech company based in Denmark, has developed a new alternative to In Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help infertile couples have children. IVM significantly reduces the time needed to mature an egg from 30 days to just two days. Importantly, it is a hormone-free treatment, thus sparing women several psychological and physical side effects.

Read theGeneral Guidelines for Case Studies before beginning this assignment.

Once you have read the case study, assume that you are a sales consultant for these products. Prepare an analysis of the case study and address the following:

1. Mention the major markets for Medi-Cult products.

2. What are the striking benefits, as mentioned in the study for marketing these products to consumers?

3. Briefly describe Medi-Cult marketing strategy model.

4. What other product-pricing strategies, if any, would you recommend for Medi-Cult to maximize profit in the short and long-term?

write one (1) paragraph describing why you chose your hashtags, how they align to your target market and industry, and how you think they will steer customer traffic to your social media site.

  • Create a Pinterest account (if you do not already have one). Post one (1) message on Pinterest to bring awareness to the service or product you have chosen.
  • Create an Instagram account (if you do not already have one). Post one (1) message on Instagram to bring awareness to the service or product you have chosen.
  • Make sure to use at least two (2) hashtags in each platform post. Then, take screenshots of each and insert them into a document.
  • Below your screenshots, write one (1) paragraph describing why you chose your hashtags, how they align to your target market and industry, and how you think they will steer customer traffic to your social media site.
  • Save your Homework Assignment as “FirstName_LastName_Week 3 Homework”.
  • Feel free to share your handles in the Coffee House Chat with your peers.

Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?

Instructions

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary.

In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts:

  • Reflect on how this introductory marketing course has changed your view of how the field of marketing works.
  • What was the most surprising thing you learned? What do you need to learn more about?
  • Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?

Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.

Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Pricing Strategies

Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

  • Determine your price objective with your justification.
  • Determine the demand of your service and how this influences your pricing strategy.
  • Estimate your cost elements and analyze how this will influence the price of your service.
  • Propose a competitive price analysis.
  • Select your pricing method and determine your final price along with your justification.

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Submission Details:

  • Submit your answers in a 3- to 4-page, excluding title and references Microsoft Word document, using APA style.

Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements.

Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line.

Scenario 2: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan.

In this paper you will answer the following:

  • Summarize your selected scenario and details about the firm and/or product line.
  • Assess which of Michael Porter’s basic strategies you will use to market this product and why.
  • As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail.
  • Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage.
  • Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.

Submission Details:

  • Submit your answers in a 6- to 9-page, excluding title and references Microsoft Word document, using APA style.

Why should you be the one to work with this client and not your competitor? What makes you stand out from all the others?

[Interactive Document] Creating a Social Media Project Proposal

Once your goals are set, the tactical work is planned and you’re ready to tackle you social objectives for 2020, you should package all of your strategies and thoughts into one shareable proposal. This is especially effective for those who need internal approval before getting started.

Click the link below to create your own copy. Once in the document simply click “File” and “Make a copy” to edit your own version. If you get lost in the process, then visit this guide on how to create a social media proposal (Links to an external site.).

This is the attachment file.

[Social Media Project Name]

Overview

Clearly detail your social media proposal’s ultimate goal and duties expected from both parties. There’s no need to go into specific detail in the overview, but instead save it for the following section.

Social Media Goals

Ensure your goals include how you plan to identify the client’s problems and how you will solve them. Additionally, you should include details into why the original social plan didn’t work. For example, here are some common goals:

  1. Increase sales: What KPIs will you be measured on for your work? How will your social goals link to the company’s bottom line?
  2. Increase traffic: What tools will you use to measure traffic? How will you prove your social strategy relates to site traffic?
  3. Increase Engagement: Why wasn’t the previous plan working? How will you plan to engage the customer’s clientele? Is there proof or reason behind this?

Project Timeline

Once your current or potential client reads the overview and goals, it’s time to deliver your timeline. State the entire timeline of the project and how both sides (whether it’s through mutual agreement) can extend or shorten the campaign. If needed, give a specific timeline outlining each goal.

Scope of Work

Here you should detail everything you plan on doing for the client in clear-cut detail. Break this section into smaller pieces to clearly and effectively identify your entire scope of work. This can include:

●      Posting Schedule: Which networks are you going to be monitoring and how often will you be posting? If a posting approval process is needed, then be sure to outline what that would look like.

●      Content Creation and Curation: This can include creating a social media content calendar, taking photographs and keeping a pulse on industry news.

●      Brand Keyword or Hashtag Monitoring: Be sure to note which keyword(s) or hashtag(s) you will be tracking.

●      Analytics and Reporting: How often will you be reporting on analytics and what will you be tracking?

●      Social Media Management Details: When will you be available to engage on social media? How much time will you be dedicating to the client?

Project Milestones & Deadlines

This section will clearly define how you measure a project’s success. If the client wants more brand exposure from social media, you’ll likely identify impressions and reposts to be part of your metrics. With their current numbers and growth rate in mind, you’ll be able to write reasonable, numeric goals in the proposal.

For example, some of the milestones could include:

  1. 5% Web Sales Increase by End of Q3 2020

Make sure you provide a solid (obtainable but actionable) figure, which goal it will align with and the deadline you plan to reach.

  1. 6-Month Boost in Instagram Engagement Ratios

You can use social media analytics tools like Sprout Social to measure engagement ratios to ensure you’re reaching and interacting with more customers per month and have the data the back up your milestones.

  1. Launch Campaign by March 31, 2020

Include your campaign stages such as kickoff, creative approval, launch, monitor and review. This will help create a timeline for your client and help you stay on track.

Proof of Work

Why should you be the one to work with this client and not your competitor? What makes you stand out from all the others? Chances are that the client is receiving multiple proposals for the same project.

This is where you demonstrate how your experience would fit into their needs. It can come in the form of client testimonials or examples of how you’ve successfully managed clients with similar goals.

Terms of Agreement

This is the nitty-gritty of the proposal. The section should clearly communicate how you work and what the contract terms would be. It can include important items like:

●      Fees: project, hourly or retainer, content, infographics, etc.

●      Billing practices: how you invoice, what your payment terms are or if you require a deposit

●      How you work: remotely, in the client’s office and when you’re available to answer questions

●      Termination: how to end the project if either party decides it’s not for them

Payment Schedule

Clearly identify your payment schedule with how you plan to work. It can be intimidating to see the full price up front in a single number. Break down your payment schedule to show your client how it works:

Points of Contact

In addition to the campaign, you will want to provide points of contact to where the vendor will receive weekly or bi-weekly updates on the project. Make sure to fully list your primary contacts as follows:

●      [Job Title–Starting With Your Most Senior Staff][First and Last Name][Job Experience and Role in the Campaign]

●      [Job Title–Second in Command][First and Last Name][Job Experience and Role in the Campaign]

Next Steps

To avoid limbo and a continual back-and-forth between you and the client, write down what happens after the proposal is sent. Will you be following up after a certain number of days? Does the client have a chance to ask for revisions on the proposal?

Some agencies like to include an expiration date on their proposals along with a copyright notice. Proposal length can vary depending on the client you’re working with. A proposal for a small business would look remarkably different from a proposal for a multi-million dollar company.

Why is a community assessment being performed? What purpose will it serve?

Module 8: Community Assessment (Continued)Web PagePrevious Next

Module Goals

After completing this module, students will be able to do the following:

  • Complete and finalize a community assessment and describe the tools utilized to accurately define your community

Overview

In this module, you will complete a full assessment of your own community.

Defining the Community

Your community can be any geographically defined county, city, or town. Clearly delineate the following dimensions before starting the process of community assessment:

  • Describe the population that is being assessed?
  • What is/are the race(s) of this population within the community?
  • Are there boundaries of this group? If so, what are they?
  • Does this community exist within a certain city or county?
  • Are there general characteristics that separate this group from others?
  • Education levels, birth/death rates, age of deaths, insured/uninsured?
  • Where is this group located geographically…? Urban/rural?
  • Why is a community assessment being performed? What purpose will it serve?
  • How will information for the community assessment be collected?

Assessment

After the community has been defined, the next phase is assessment. The following items describe several resources and methods that can be used to gather and generate data. These items serve as a starting point for data collection. This is not an all-inclusive list of resources and methods that may be used when a community assessment is conducted.

The time frame for completion of the assessment may influence which methods are used. Nonetheless, these items should be reviewed to determine what information will be useful to collect about the community that is being assessed. It is not necessary to use all of these resources and methods; however, use of a variety of methods is helpful when one is exploring the needs of a community.

Data Gathering (collecting information that already exists)

Demographics of the Community

    • When demographic data are collected, it is useful to collect data from a variety of levels so comparisons can be made.
    • If the population that is being assessed is located within a specific setting, it may be best to contact that agency to retrieve specific information about that population.
    • The following resources provide a broad overview of the demographics of a city, county, or state:
  • State and County Quick Facts—Easy access to facts about people, business, and geography, based on U.S. Census data: https://www.census.gov/quickfacts/fact/table/US/PST045219
  • Obtain information about a specific city or county on these useful websites: www.epodunk.com and www.city-data.com

Information from Government Agencies

  • Healthy People 2020—this resource is published by the U.S. Department of Health and Human Services. It identifies health improvement goals and objectives for the country to be reached by the year 2020: http://www.healthypeople.gov/
  • National Center for Health Statistics—this agency is part of the Centers for Disease Control and Prevention; this website provides statistical information about the health of Americans: https://www.cdc.gov/nchs/index.htm
  • National Vital Statistics System: http://www.cdc.gov/nchs/nvss.htm
  • Centers for Disease Control and Prevention (CDC)—The CDC website contains a large amount of information related to the health of the American population. The search engine within this website can be used to find relevant information: http://www.cdc.gov
  • Federal agencies with statistical programs: http://www.fedstats.gov/agencies
  • Every state in the United States has its own specific health improvement plan and goals that are based on the Healthy People 2020 document. This information may be available on the state health department website.
  • State and local health departments provide information related to vital statistics for the community.

Other Data Sources

  • America’s Health Rankings—this website provides information about various health indicators for each state: https://www.americashealthrankings.org/
  • Other relevant data sources may be found by conducting an Internet search related to the topic that is being examined through the community assessment.

After data are collected from various sources, it is important to review the information and to identify assets and areas for improvement in the community by comparing local data (if available) versus state and national data. This will facilitate organization of the information that has already been obtained and will provide direction for the next step of the process.

Data Generation (data are developed that do not already exist):

Windshield Surveys

With the use of public transportation or by driving a vehicle around the community, one can observe common characteristics of the community.

Examples of key observations to make when one is assessing the community through a windshield survey include the following:

  • Age of the homes in the community
  • Location of parks and other recreational areas
  • Amount of space between homes and businesses
  • Neighborhood hangouts
  • Transportation in the community
  • Quality and safety of streets and sidewalks
  • Stores and other businesses
  • People out in the community
  • Cleanliness of the community
  • Billboards or other media displays
  • Places of worship
  • Healthcare facilities

Participant Observation

Spend time observing the population that is being assessed. Through observation of interactions among group members, much can be learned about the community, including the following:

  • Developmental level of the population
  • Effectiveness of peer-to-peer interactions
  • Respect for peers and others
  • Safety in the environment
  • Economic status

Informant Interviews

Informants could be people who are familiar with and interact with the population on a regular basis.

Examples of questions that may be asked of key informants include the following:

  • Strengths/assets of the community
  • Areas of improvement for the community
  • Concerns of community members
  • Access to health care
  • Emergency plans for natural or man-made disasters

Focus Groups

Focus groups (usually small groups of 6-12 people) can be helpful when one is gathering information about specific areas of concern within the population. Use of a focus group involves open dialogue about the population, whereas an interview or survey yields only individual responses.

  • Focus groups may be effective for assessing the following:
  • Satisfaction with services provided
  • Community resources used
  • Transportation issues within the community
  • Safety within the community
  • General concerns of members of the population

Surveys

Surveys may be used to collect data from the community. Selecting a sample of the target population may prove helpful in the collection of data that are easier to analyze. It is important to ensure that the sample is representative of the target population.

A survey should be developed that takes into consideration the developmental level of the group that is being assessed. Questions should be written at the appropriate developmental level, so they are answered in a way that makes the data useful. Surveys might include closed-ended (yes/no), multiple choice (several responses to choose from), Likert scale (Strongly Agree/Agree/Neutral/Disagree/Strongly Disagree), or open-ended (“why”/“how”) questions.

Topics that may be addressed in a survey include the following:

  • Demographic information
  • Status of employment
  • Safety within community
  • Safety in environment
  • Personal safety (seatbelts, helmets, etc.)
  • Stressors/stress management patterns
  • Risky behaviors
  • Support systems
  • Volunteer/community activities
  • Rest patterns
  • Nutrition
  • Dental hygiene
  • Health promotion activities

Goals Alignment:

  • University Mission Based Outcomes – 1, 2, 4
  • Program Learning Goals – 2, 5, 6
  • Course Learning Objectives – 1, 2, 3, 4, 5, 6

Professional Standards:

  • Essential II: Basic Organizational and Systems Leadership for Quality Care and Patient Safety
  • Essential III: Scholarship for Evidence­-Based Practice
  • Essential VII: Clinical Prevention and Population Health
  • Essential VIII: Professionalism and Professional Values

Discuss two (2) viable solutions based on the information presented in the article

Students will write one reaction paper based on an unresolved issue found in a reputable publication (i.e., The New York Times, USA Today, scholarly journals, Newsday, etc.).  Acting as though you have been brought in to solve the problem/issue identified in the article you must:

1.      Provide an introduction,

2.      Briefly summarize the article and identify the main issue

3.      Discuss two (2) viable solutions based on the information presented in the article

4.      Choose one of the two solutions and discuss why you believe it is the best choice

5.      Outline what you would do to put the solution into action

6.      Provide a conclusion.

The paper should be two (2) type written, double-spaced pages, using Times New Roman, 12 pt. size font. Criteria for grading will include: content and the writing quality of your paper including organization, grammar and spelling. Students must submit the reaction papers and a link to the article.  The selected article must be dated from May 1, 2016 to the present.

Conduct a self-reflection of your learning in the course and how you personally have met each of the course objectives.

Discussion Question:

Please review the course objectives stated in the Syllabus. Conduct a self-reflection of your learning in the course and how you personally have met each of the course objectives.

Your initial posting should be 400 plus words in length and utilize at least one scholarly source other than the textbook.

Assignment:

Summary

Briefly summarize your project: How was the assessment completed? Who was your target audience and how many were in the audience? What was your topic? How did you determine what your topic should be (justification)? When and where did you present the community education project? Who gave you permission to present at the location, was the permission form completed? How did you advertise your presentation? What educational materials did you use or provide to the audience? (Provide ID of yourself and action picture for proof.)

Evaluation

Explain how you would evaluate whether the efforts to improve the health concern were effective. Include in your explanation the tools you might use to do this evaluation. Also, critically appraise your performance of the activity/project for this population. How did the population respond? What aspects were you most satisfied/least satisfied with? What went well (at least 3 things)? What changes would you make in the future (at least 2 things)?

Conclusion

For nurses, reflection is integral to higher-level thinking. You should be able to critically analyze scenarios and possible outcomes as opposed to simply asking the right questions. Acute perception of the entire situation will be obtained because you are open to dealing with the contradictions that may challenge your initial bias. Reflect on how your perspective of the community’s health and the national, state, and local efforts toward a healthier population has changed as a result of your fieldwork. Discuss the health of the target community population compared to national, state, local health findings. Discuss how the interventions used would impact at the local, state, and national level (include information on your chosen Healthy People 2020 goals). Finally, what impact did your project have on your target population?

Discuss peers posts, were the MTs used correctly?

Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 75-150 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers.

Discussion A

It is very helpful to use the new words you are learning in the context they will be used. It helps you relate the MTs to the meaning. Each week you will practice using the new words.

(Exemplar: 6 y/o male presented with likely gastroenteritis. C/o nausea without emesis, diarrhea, flatulence, and eructating. Denies rebound tenderness, r/o appendicitis. No pyrexia, but anorexia for two days.

Definitions:

Gastroenteritis:Nausea:Emesis:Diarrhea:Flatulence:Eructating:

Appendicitis:Pyrexia: Anorexia)

Use each of the MTs in a short paragraph of your creation.

Include the following aspects in the discussion:

  • Randomly go through the assigned chapters and choose five MTs
  • The paragraph should be long enough to ensure each MT is thoroughly used
  • Each MD word should be from the assigned chapter(s) and pertain to anatomy and physiology
  • Underline each MT and place definitions for each at the end of the initial discussion post
  • Discuss peers posts, were the MTs used correctly?

PART 2

Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 75-150 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers.

Discussion B:

I have found that learning is increased when students practice going in both directions; formal to informal, and informal to formal. The primary focus is the Pathophysiology in this discussion. Anatomy and Physiology shows us how the body is supposed to work. Pathophysiology is the study of something that has gone wrong.

See the examples of the informal and formal paragraphs:

(Exemplar: Casual: I fell off my motorcycle and broke my arm. It hurt something terrible and the bones was sticking right through my arm. The medic said it was cutting of my blood flow and my fingers were numb and purply. I was really worried the doctors would have to cut them right off. But when I got to the hospital, I saw a special bone doctor and he fixed me right up.

Exemplar: Formal: The patient sustained an open compound fracture of the radius. He was complaining of severe 10/10 pain. Circulation distal to the injury was decreased. Fingers were pale with paresthesia. The patient asked if his fingers would have to be amputated. The patient was referred to an orthopedic specialist.)

Produce an informal paragraph about a pathology, then convert the paragraph into a formal one using the proper MTs.

Include the following aspects in the discussion:

  • Use MTs from the chapter readings for this week
  • The response should be long enough to ensure the chosen MTs are used and thoroughly supported
  • The MT words should pertain to pathophysiology
  • Underline the MT and supporting MTs and place definitions for each at the end of the initial discussion post
  • Discuss peers’ posts, were the MTs used correctly?